Breakfast with Tiffany

Shopping in Sainsbury's today my eye was caught by a bold new sign on aisle 9 : Adult Cereals.

Looking further down the aisle helped at least marginally to put this into context, as there were also signs for Healthy Cereals (but perhaps not adult) and Children's Cereals.

It got me thinking what might be in the adult cereal box as a free gift. And also how pompous and judgmental some of the "life-style" advertising has become.