Green cheek

A combination of cleverly-presented statistics and slick PR makes for a startling claim by easyjet in today's paper.

The claim is that easyjet planes are responsible for 30% fewer emissions per passenger mile than traditional airlines. Then the killer summary: "So you can enjoy your holiday safe in the knowledge that you'll have done more for the environment..."

So that's it : fly easyjet and help save the planet. Want to be green? Then hop on a short-haul flight.

I'm in no position to question the comparison between easyjet and "traditional" airlines. But I'm very much in a position to question flying across Europe, as opposed to taking a train (often just as cheap, and quick when taking into account airport transfer times).

It's very clever marketing to dress up the gross environmental damage caused by flying as being green. But then easyjet have made a virtue of cheekiness, haven't they?